Deraya Lab
Date
11 Jan - 2022
Client
Enferad Egypt, New Cairo
Problem Statement
Deraya Lab lacked engaging video content that clearly communicates its services and builds patient trust. The challenge was to create content that simplifies medical messaging, highlights accuracy and reliability, and presents the lab in a clear and professional way.
result
Results & Metrics
Deraya Lab achieved a stronger digital presence through clear and engaging video content. The videos improved communication, increased audience interaction, and enhanced trust in the lab’s services. This content supports better reach and strengthens the brand’s professional image.
35%
Increased video completion rate by
15–20%
Increased click-through rate by
18–22%
Generated — more inquiries from video content
40–50%
Boosted social media reach by
Campaign Videos
Awareness & Brand Campaig
- Health awareness messaging
- Audience reach expansion
- Visual storytelling approach
Awareness & Brand Campaig
- Health awareness messaging
- Audience reach expansion
- Visual storytelling approach
Diagnostic Awareness Campaign
- Audience-focused targeting
- Engagement-driven messaging
- Performance tracking metrics