Let’s talk

Daleel Misr

Date

01 Nov - 2024

Client

Daleel Misr Egypt, New Cairo

View Full Project
Problem Statement

Daleel entered a saturated real estate market with no established identity. The challenge was to create a brand that communicates trust, clarity, and reliability, while standing out in a space where credibility and presence are essential.

result

Results & Metrics

Daleel launched with a clear and professional identity that positions it within the real estate market. The brand achieved a consistent and recognizable presence, allowing it to communicate its value and build trust effectively. This identity creates a strong foundation for long-term growth and market credibility.

37%

Brand recognition increased by

33%

Ad performance efficiency improved by

45%

Brand positioning clarity increased by

74%

Increase in overall revenue since switching to CTRL B
improvements

Findability challenge

The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market.

Identity system

The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market. Our goal was to create a stronger and more recognizable brand system that would elevate perception, improve consistency, and build a clearer emotional connection with the audience across every interaction.

Brand positioning

The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market. Our goal was to create a stronger and more recognizable brand system that would elevate perception, improve consistency, and build a clearer emotional connection with the audience across every interaction.

Strategic direction

The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market. Our goal was to create a stronger and more recognizable brand system that would elevate perception, improve consistency, and build a clearer emotional connection with the audience across every interaction.

Let’s Get in touch

info@ctrl-b.co

All rights reserved — 2026 © Ctrl B