Let’s talk

Enferad

Date

11 Jul - 2022

Client

Enferad Egypt, New Cairo

View Full Project
Problem Statement

Enferrad entered a competitive perfume market with no existing identity or presence. The challenge was to build a brand from zero that communicates luxury, uniqueness, and sensory appeal, while standing out in a space driven by emotion and perception.

result

Results & Metrics

Enferrad launched with a distinctive and refined identity that positions it within the premium fragrance segment. The brand achieved a consistent and recognizable presence, allowing it to express its character and connect with its audience effectively. This identity creates a strong foundation for growth and long-term brand recognition.

50%

Improved audience engagement by

42%

Social media interactions grew by

45%

Brand positioning clarity increased by

32%

Market relevance score increased by
improvements

Findability challenge

The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market.

Identity system

The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market. Our goal was to create a stronger and more recognizable brand system that would elevate perception, improve consistency, and build a clearer emotional connection with the audience across every interaction.

Brand positioning

The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market. Our goal was to create a stronger and more recognizable brand system that would elevate perception, improve consistency, and build a clearer emotional connection with the audience across every interaction.

Strategic direction

The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market. Our goal was to create a stronger and more recognizable brand system that would elevate perception, improve consistency, and build a clearer emotional connection with the audience across every interaction.

Let’s Get in touch

info@ctrl-b.co

All rights reserved — 2026 © Ctrl B