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Ketany

Date

01 oct- 2023

Client

Ketany Egypt, New Cairo

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Problem Statement

Ketany entered a competitive fashion market with no established presence. The challenge was to create a brand identity that communicates elegance, confidence, and style, while standing out in a space full of minimal yet similar aesthetics.

result

Results & Metrics

Ketany launched with a clear and polished visual identity that positions it within the modern fashion landscape. The brand achieved a consistent and recognizable look, allowing it to communicate its personality effectively and stand out among competitors. This identity provides a strong foundation for future growth and brand expansion.

42%

Customer engagement improved by

50%

Social media interactions grew by

66%

percentage of conversion

600+

average number of orders per month
improvements

Findability challenge

The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market.

Identity system

The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market. Our goal was to create a stronger and more recognizable brand system that would elevate perception, improve consistency, and build a clearer emotional connection with the audience across every interaction.

Brand positioning

The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market. Our goal was to create a stronger and more recognizable brand system that would elevate perception, improve consistency, and build a clearer emotional connection with the audience across every interaction.

Strategic direction

The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market. Our goal was to create a stronger and more recognizable brand system that would elevate perception, improve consistency, and build a clearer emotional connection with the audience across every interaction.

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info@ctrl-b.co

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