Ketany
Problem Statement
Ketany entered a competitive fashion market with no established presence. The challenge was to create a brand identity that communicates elegance, confidence, and style, while standing out in a space full of minimal yet similar aesthetics.
result
Results & Metrics
Ketany launched with a clear and polished visual identity that positions it within the modern fashion landscape. The brand achieved a consistent and recognizable look, allowing it to communicate its personality effectively and stand out among competitors. This identity provides a strong foundation for future growth and brand expansion.
42%
Customer engagement improved by
50%
Social media interactions grew by
66%
percentage of conversion
600+
average number of orders per month
improvements
Findability challenge
The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market.
Identity system
The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market. Our goal was to create a stronger and more recognizable brand system that would elevate perception, improve consistency, and build a clearer emotional connection with the audience across every interaction.
Brand positioning
The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market. Our goal was to create a stronger and more recognizable brand system that would elevate perception, improve consistency, and build a clearer emotional connection with the audience across every interaction.
Strategic direction
The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market. Our goal was to create a stronger and more recognizable brand system that would elevate perception, improve consistency, and build a clearer emotional connection with the audience across every interaction.