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Telecommunicate

Date

25 feb - 2023

Client

Enferad Egypt, New Cairo

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Problem Statement

Telecommunicate lacked a clear and cohesive brand identity that reflects its capabilities and market positioning. The challenge was to build a brand that communicates innovation, reliability, and professionalism, while standing out in a competitive corporate and service-driven market.

result

Results & Metrics

Telecommunicate established a strong and consistent brand identity that enhances its overall market presence. The new branding improved clarity and recognition, allowing the company to communicate its value and services more effectively. This foundation strengthens brand perception and supports long-term growth and positioning.

50%

Increased brand awareness by

35%

Increased brand recall rate by

38%

Improved perceived brand professionalism by

cohesive identity and messaging

Strengthened brand recall through
improvements

Findability challenge

The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market.

Identity system

The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market. Our goal was to create a stronger and more recognizable brand system that would elevate perception, improve consistency, and build a clearer emotional connection with the audience across every interaction.

Brand positioning

The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market. Our goal was to create a stronger and more recognizable brand system that would elevate perception, improve consistency, and build a clearer emotional connection with the audience across every interaction.

Strategic direction

The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market. Our goal was to create a stronger and more recognizable brand system that would elevate perception, improve consistency, and build a clearer emotional connection with the audience across every interaction.

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info@ctrl-b.co

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