Pure Skin entered a highly competitive skincare market with no existing identity or audience. The challenge was to create a brand from zero that clearly communicates purity, trust, and premium quality, while standing out in a saturated space where credibility is key.
result
Results & Metrics
Pure Skin entered a highly competitive skincare market with no existing identity or audience. The challenge was to create a brand from zero that communicates purity, trust, and premium quality, while standing out in a saturated space.
$15-$30
Cost per lead each month on non-branded keywords.
6000-8000 EGP
Total leads generated each month
68%
Percentage of leads from mobile devices.
62%
Increase in overall revenue since switching to CTRL B