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Pure Skin

Date

12 Nov - 2024

Client

Pure Skin Egypt, New Cairo

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Problem Statement

Pure Skin entered a highly competitive skincare market with no existing identity or audience. The challenge was to create a brand from zero that clearly communicates purity, trust, and premium quality, while standing out in a saturated space where credibility is key.

result

Results & Metrics

Pure Skin entered a highly competitive skincare market with no existing identity or audience. The challenge was to create a brand from zero that communicates purity, trust, and premium quality, while standing out in a saturated space.

35%

Brand recognition increased by

51%

Increased audience engagement

30%

Customer trust perception rose by

62%

Increase in overall revenue since switching to CTRL B
improvements

Findability challenge

The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market.

Identity system

The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market. Our goal was to create a stronger and more recognizable brand system that would elevate perception, improve consistency, and build a clearer emotional connection with the audience across every interaction.

Brand positioning

The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market. Our goal was to create a stronger and more recognizable brand system that would elevate perception, improve consistency, and build a clearer emotional connection with the audience across every interaction.

Strategic direction

The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market. Our goal was to create a stronger and more recognizable brand system that would elevate perception, improve consistency, and build a clearer emotional connection with the audience across every interaction.

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info@ctrl-b.co

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