Pure Skin
Problem Statement
Pure Skin entered a highly competitive skincare market with no existing identity or audience. The challenge was to create a brand from zero that clearly communicates purity, trust, and premium quality, while standing out in a saturated space where credibility is key.
result
Results & Metrics
Pure Skin entered a highly competitive skincare market with no existing identity or audience. The challenge was to create a brand from zero that communicates purity, trust, and premium quality, while standing out in a saturated space.
35%
Brand recognition increased by
51%
Increased audience engagement
30%
Customer trust perception rose by
62%
Increase in overall revenue since switching to CTRL B
improvements
Findability challenge
The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market.
Identity system
The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market. Our goal was to create a stronger and more recognizable brand system that would elevate perception, improve consistency, and build a clearer emotional connection with the audience across every interaction.
Brand positioning
The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market. Our goal was to create a stronger and more recognizable brand system that would elevate perception, improve consistency, and build a clearer emotional connection with the audience across every interaction.
Strategic direction
The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market. Our goal was to create a stronger and more recognizable brand system that would elevate perception, improve consistency, and build a clearer emotional connection with the audience across every interaction.