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Mr PolyClinics

Date

01 Dec - 2020

Client

Mr PolyClinics Egypt, New Cairo

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Problem Statement

Mr. PolyClinics entered a competitive healthcare market with no established identity or presence. The challenge was to build a brand that communicates trust, care, and professionalism, while standing out in a space where credibility and patient confidence are essential.

result

Results & Metrics

Mr. PolyClinics launched with a clear and professional identity that positions it within the healthcare sector. The brand achieved a consistent and recognizable presence, allowing it to communicate trust and care effectively. This identity creates a strong foundation for growth and long-term patient confidence.

69%

Increased brand recognition by

51%

Brand positioning clarity increased by

66%

Improved patient trust perception by

30%

Increased clinic inquiries by within the first phase
improvements

Findability challenge

The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market.

Identity system

The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market. Our goal was to create a stronger and more recognizable brand system that would elevate perception, improve consistency, and build a clearer emotional connection with the audience across every interaction.

Brand positioning

The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market. Our goal was to create a stronger and more recognizable brand system that would elevate perception, improve consistency, and build a clearer emotional connection with the audience across every interaction.

Strategic direction

The brand lacked a consistent visual presence across its digital touchpoints, making the experience feel disconnected and less memorable for users. The previous identity relied on generic design elements that didn’t fully communicate the company’s personality, values, or positioning in the market. Our goal was to create a stronger and more recognizable brand system that would elevate perception, improve consistency, and build a clearer emotional connection with the audience across every interaction.

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